Global online shopping for a technology giant.

A global eCommerce transformation to redesign and relaunch Samsung’s global online stores, creating a best in class shopping experience.

Over 2 years, the team designed and launched 24 country stores across the globe with countless features and functions. With a team of 7 designers (4 onshore and 3 offshore), a Design Operations team was set up to deliver seamless user experience and visual design. 

The user experience and interface design catered to 4 channels: direct to consumer, enterprise partner stores, small business stores and an omnichannel tablet and mobile app.

Client
Samsung

Role
Client Engagement, Design Direction, Scaled Design Operations, UX Design

Beautifully crafted user experience for the consumer online store.

We created a beautiful and functional user experience that aligned to Samsung’s brand direction. Using the core design direction, we created a centralised interface library containing core elements, components and modules used throughout a eCommerce ecosystem.

Small business and enterprise experience for delightful B2B.

Small businesses need seamless online experiences too, so we created a small business portal that allowed them to purchase products in bulk as easily as consumers.

With enterprise businesses, an employee purchase portal was created to provide exclusive discounts to thousands of employees working for global businesses.

Seamless instore onmichannel experience to bring online and offline together.

As part of the instore experience, an instore mobile and tablet app was created to deliver omnichannel services for customers across physical and digital touch points, while allowing employees to quickly track stock, look up inventory and process purchases.

There was no 'i' in this team.

None of the work shown would have been possible without this amazing team (plus many, many more):