NAB SuperSizer is an online superannuation peer comparison tool that allows Australians to size up their super up against the rest of the nation.
The tools goal is to create awareness towards superannuation and educate users on retirement strategies, through a series of insights and new articles on NAB.com.au. It allowed Australians to compare the current state of their superannuation with ‘people like you’.
By creating SuperSizer, NAB was able to tap into younger audiences who are fearful or completely disinterested in super. Then, using personalised content, we were able to educate audiences on it’s importance to their retirement.
Client
NAB
Role
Client Engagement, Design Direction and Brand Direction
Simple, personalised content and illustrations that were tailored with powerful industry statistics.
Simple, personalised content that was tailored with powerful industry statistics.
Simple, personalised content that was tailored with powerful industry statistics.
Simple, personalised content that was tailored with powerful industry statistics.
The tool takes users through five simple questions that helps compare them to 'people like them'. As users progress through the experience, the industry stats and character illustrations are personalised to align to user choice, making the content relevant to each users personal situation.
Personalised illustrations helped tailor the experience.
Tailored articles to educate and guide users through potential super growth strategies.
Tailored articles to educate and guide users through potential super growth strategies.
Tailored articles to educate and guide users through potential super growth strategies.
Tailored articles to educate and guide users through potential super growth strategies.
As an outcome of the tool, users were provided the choice of different super growth strategies (depending on the outcome of their 'people like me' result). Each strategy led to an education article which provided more information using simple language and playful infographics.
There was no 'i' in this team.
There was no 'i' in this team.
There was no 'i' in this team.
There was no 'i' in this team.
None of the work shown would have been possible without this amazing team:
- + Brian Edwards
Visual Design/Illustration - + Nate Kraizelburd
Interaction Design - + Kali Rigg
Business Analyst
- + Holly Fisher-McLean
Content Creation - + Gabriel Tamborini
Design Director