A digital brand and experience transformation to strengthen ANZ Stadium's relationship with Australia's digital fans of tomorrow.
ANZ Stadium needed to live up to the captivating and fan-friendly atmosphere the venue has to offer. A new design language, tone of voice and a refreshed premium seating campaign was created to connect ANZ Stadium with digitally savvy fans.
The new website focused on simplifying the user experience for fans by providing them easy access to event information, wayfinding tools for facilities and a 'Find your Seat' tool. All this, so fans could more of their time on events and live it up live.
Client
ANZ Stadium
Role
Client Engagement, Design Direction, Visual Design and Brand Direction
New design language, tone of voice and visual execution to refresh the entire stadium experience
New design language, tone of voice and visual execution to refresh the entire stadium experience
New design language, tone of voice and visual execution to refresh the entire stadium experience
New design language, tone of voice and visual execution to refresh the entire stadium experience
Fans visiting ANZ Stadium experience extremes of emotion. Whether fans are watching their favourite team, or experiencing the concert of the year, we needed to capture and convey these emotions in the brand's new tone of voice.
Using a new typeface, bold new colour, we created a new art direction that gave a sense of movement and energy. The look and feel was re-ignited to demonstrate a brave, fan-friendly and captivating experience.
We relaunched ANZ Stadium's premium seating product 'Centreline Seats' with a new TVC campaign.
Refreshed Centreline Seats branding and TVC to introduce new premium seating products
Refreshed Centreline Seats branding and TVC to introduce new premium seating products
Refreshed Centreline Seats branding and TVC to introduce new premium seating products
There was no 'i' in this team.
There was no 'i' in this team.
There was no 'i' in this team.
None of this work would have been possible without the amazing individuals who contributed to this project:
- + Nathan Wildig
Visual Design and Print Design - + Luke Anderson
Front End Development - + Brett Thompson
Account Direction
- + Nathan Wildig
Visual Design and Print Design - + Luke Anderson
Front End Development - + Brett Thompson
Account Direction
- + Pete Mcdonald
Illustration - + Steven Bernard
Copywriting