Save our Sons

Save our Sons

The world's first petition signing robot.

 

The world's first petition signing robot.

 

The world's first petition signing robot.

 

A partnership with charity Save our Sons to help gain funding for much needed clincial trials in the fight against Duchenne Muscular Dystrophy (DMD).

To raise the public’s awareness of the disease, we built The Most Powerful Arm, a robot that uses Facebook to sign signatures onto a petition.

Via a live stream, users saw their name being signed. A photograph of their signature was then posted onto their Facebook feed, enabling them to share it, triggering others to participate.

Client
Save our Sons

Role
Design Direction, UX Design and Visual Design

powerfularm_website

Mobile responsive with a live feed to watch the arm sign petition names.

Mobile responsive with a live feed to watch the arm sign petition names.

Mobile responsive with a live feed to watch the arm sign petition names.

Mobile responsive with a live feed to watch the arm sign petition names.

The website was built responsive, allowing users to sign the petition anywhere by simply connecting to Facebook's mobile app. In addition, users could watch a live feed of the arm signing their name, once they had submitted themselves to the petition.

powerfularm_mobile

Significant media coverage provided the campaign huge reach across Australia.

Significant media coverage provided the campaign huge reach across Australia.

Significant media coverage provided the campaign huge reach across Australia.

Significant media coverage provided the campaign huge reach across Australia.

Installed at Sydney's Customs House so the petition signing could be experienced live.

Installed at Sydney's Customs House so the petition signing could be experienced live.

Installed at Sydney's Customs House so the petition signing could be experienced live.

Installed at Sydney's Customs House so the petition signing could be experienced live.

powerfularm_customshouse

The Most Powerful Arm was installed at Sydney’s Customs House on 25 March 2013 for a period of two weeks, allowing PR and media coverage to capture live footage and interviews with organisers.

There was no 'i' in this team.

There was no 'i' in this team.

There was no 'i' in this team.

There was no 'i' in this team.

None of the work shown would have been possible without this amazing team from Reactive:

  • + Tim Buesing
    Creative Direction
  • + Heidi Clague
    Project Management
  • + Gabriel Tamborini
    Art Direction and Visual Design
  • + Luke Anderson
    Front End Development
  • + Sudeep Shakaya
    Senior Developer