To raise the public’s awareness of the disease, we built The Most Powerful Arm, a robot that uses Facebook to sign signatures onto a petition.
Via a live stream, users saw their name being signed. A photograph of their signature was then posted onto their Facebook feed, enabling them to share it, triggering others to participate.
Client
Save our Sons
Role
Design Direction, UX Design and Visual Design
The website was built responsive, allowing users to sign the petition anywhere by simply connecting to Facebook's mobile app. In addition, users could watch a live feed of the arm signing their name, once they had submitted themselves to the petition.
The Most Powerful Arm was installed at Sydney’s Customs House on 25 March 2013 for a period of two weeks, allowing PR and media coverage to capture live footage and interviews with organisers.
None of the work shown would have been possible without this amazing team from Reactive: