One of Australia's most exciting orchestra's needed help simplifying its customer experience and refreshing it's digital brand.
Working closely with Paul Dyer and the team at the Australian Brandenburg Orchestra, we helped the orchestra re-define its online experience by relaunching a new web and mobile presence that simplified concert exploration and ticket purchasing.
In addition, we took the opportunity to provide a fresh perspective on a beautfiul brand by extending its tone of voice and personality to be fresh, vibrant and progressive for the digital age.
Client
Australian Brandenburg Orchestra
Role
Client Engagement, Design Direction, Visual Design and Brand Direction
Bold digital presence that strengthened the brands tone of voice.
Bold digital presence that strengthened the brands tone of voice.
Bold digital presence that strengthened the brands tone of voice.
Bold digital presence that strengthened the brands tone of voice.
Scaled typography, beautifully shot photography and an unrestrained, dynamic use of the brands existing colour palette helped bring out a bold and vibrant feel online for the orchestra's digital presence. It also demonstrated the excitement you come to expect from every one of their baroque concerts.
Simplified event exploration and ticket purchasing.
Simplified event exploration and ticket purchasing.
Simplified event exploration and ticket purchasing.
Simplified event exploration and ticket purchasing.
We created a simplified concert exploration experience that allowed the orchestra to showcase upcoming events and their exquisite music.
A video was created as part of a gala event to launch the new online experience.
A video was ceated as part of a gala event to launch the new online experience.
A video was ceated as part of a gala event to launch the new online experience.
A video was ceated as part of a gala event to launch the new online experience.
There was no 'i' in this team.
There was no 'i' in this team.
There was no 'i' in this team.
There was no 'i' in this team.
None of the work shown would have been possible without this amazing team:
- + Zeb Reynolds
Visual Design/Art Direction - + Graham Lewis
Video Storyboarding and Production - + Su Jang
Project Management - + Tomass Zutis
Technical Direction
- + Hilary Bryce
Account Direction - + Dixon Cheng
Front End Development - + Ben Norman
Back End Development - + Gabriel Tamborini
Design Direction